What’s a website and why do we need one? Well, what you are going through right now is a website. In simple words, a site is a page or several pages that give specific information to the site visitor. Usually, a site is required by businesses, service providers, product sellers, etc to provide detailed and organized information to their clients and also it gives a business its own identity on the internet.
Let’s face it, Websites are the core of all your online activities. Anything you purchase or sell online is usually through a website. And whereas online marketing is concerned, it is the basic function of all the digital marketing techniques to get maximum traffic to the site, so whether it’s PPC, SEO, SEM, E-Mail Marketing, Social Media, all aim at diverting the traffic to the website. The main purpose of the websites is to convert this traffic into customers. It means to increase the number of conversions, therefore, the greater the traffic, the greater is the chance of converting them into customers.
The Pros & Cons of a Website
A bad website will never get you more conversions if it is not well designed. If it contains irrelevant information and is not very useful, then more efforts are required on the marketing techniques to get the traffic, but if you have a good one, i.e a well-developed one, then not many efforts are required on its marketing. A good website gets indexed, ranked faster and attracts more traffic thereby increasing the chances of conversion.
Many people in the industry call themselves web designers. But actually, they are just a bunch of geeks with some basic knowledge. With no planning, they will get you a website designed very quickly. It will have many photos, contacts, and other information but is that the way to convert traffic into customers?
Well, the answer is very simple, NO!!
You need someone who is very serious about web designing and works on it like it’s his own business. And that’s where we come in. If you are looking for someone passionate to help you with your website, contact us. We’d be happy to help you.
Team Little Abs Marketing